Win – Language that works Today
One of the top 5% of the books I’ve read. Very timely book about the language of business that works today, not 5 years ago. Win is full of learning experiences. It’s a book I keep within reach. I review it often.
Words are a weapon. Used right, they greatly enhance ability to persuade the listener. Luntz provides examples of words & phrases that work today. He also provides popular words & phrases that worked pre-recession which are no longer valued with the post recession population.
One the better quotes I like from Win is “You can accomplish the right thing, in the right order, and the right time, only when the entire organization understands what is important and why.”
If the language your business uses to communicate matters, I highly recommend you read this.
Follow the author at @FrankLuntz